Cori Hartje, senior director of Microsoft’s Genuine Software Initiative, revealed that with the launch of Office 2007’s successor Microsoft would also tailor OGA to Office 2010. At the same time, the software giant made available for download an updated version of Office Genuine Advantage Notification to customers running Office 2007, Office 2003 and Office XP. On August 25th, 2009, Microsoft announced that it was making Office Genuine Advantage, a mechanism designed to verify and confirm that Office installations are genuine, available to consumers on no less than 41 markets worldwide. Microsoft has yet to confirm a specific delivery deadline for the availability of Office 2010, beyond 1H 2010. Microsoft indicated that it would be integrating new anti-piracy innovations into Office 2010, which is expected to hit the shelves in the first half of the coming year. In this sense, both Windows 7 and Office 2010 feature the same anti-piracy enhancements as part of the evolution of the Redmond company’s efforts to make its products increasingly harder to bootleg. Microsoft has taken necessary measures designed to curb the piracy of upcoming releases of its two main cash cows, the next iteration of the Windows client and of the Office System.
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